Inner Mongolia Image In The Local Enterprises Establish Brand Image Process Application Research

This image in Inner Mongolia native enterprises establish brand image process actuality on study. In theory of regional image and brand image related theory under the premise of comb, trying to calm attitude of Inner Mongolia in the correct view images of domestic enterprises in the process of building up the brand image. This role, also contain both positive and negative effects, puts forward countermeasures against the negative effect.Positive role for Inner Mongolia native enterprises with good image is of strong backing, product image of Inner Mongolia image is local enterprises have special cultivating brand image of cultural temperament of Inner Mongolia in the cradle, brand image, the application system of consumer brand connotation shortened to accept time.The negative effect for errors in the use of negative elements and regional image of the brand reputation and influence of origin, emphasize the increased the difficulty, brand promotion the brand image crisis damage area. Introducing regional image design concept, looking for the best design scheme;appropriate cater to consumer psychology, origin, from around the world, the area;to strengthen regional sustainable development to avoid, reduce regional identity crisis. This can be used to solve three countermeasures in Inner Mongolia image of domestic enterprises in the process of building up the brand image.