Study On Risk Of Li Ning Company's Supply Chain Financing Under The Light Asset Operation Mode

In the reform of our economic situation,in order to achieve the low cost,more and more companies use the light asset operation mode:with fixed assets,less inventory,supply chain management capabilities,and rely on their own long-term cumulative customer network,brand effect,scientific research,the ability of employees and other asset light",in order to absorb external resources and own unique competitive advantage and achieve a higher level of income.These enterprises with mature development scale and strong brand enterprises.In addition,along with the economic integration ideas gradually,the industry has a more detailed division of labor,so all walks of life gradually to the development of the chain.Then,in the middle of the core enterprise in supply chain,especially the asset light business model in order to develop their own brands,we must consider whether the development speed of upstream and downstream enterprises can keep up with the pace of their own.This is one of the factors of supply chain financing and rapid growth.The core spirit of supply chain financing is the use of high credit of the core enterprise as the chain ends of lower credit guarantee,and improve the success rate of small company's financing.The final realization of the core enterprise,small and medium-sized enterprises and banks win-win cooperation.This paper adopts the method of case study,and supply chain financing for Li Ning Company in detail.First of all,starting from the case in the enterprise basic information and operating status,and discusses the supply chain financing needs of small company and their plight,the inherent risk of bank financing products and supply chain core enterprise management problems in practice.Secondly,the specific process of supply chain financing Li Ning Company,the content and effect are described in detail.Finally,according to the "smile curve" theory.Potter's value chain model,principal-agent theory analysis and interpretation of the case,and summed up the successful experience of Li Ning Company supply chain financing,and provide a reference for other enterprises.This study will combine the innovation of enterprise operation and asset light model of supply chain financing,a more comprehensive analysis of the risk in the supply chain financing process.Based on enterprises in the supply chain from the perspective of the large brand enterprises,small and medium-sized enterprises and banks at both ends of supplement,try to analyze in the asset light business model,the risk of enterprise supply chain financing will be involved and try to give preventive measures,enrich the research on the content of supply chain financing.