Discussion On Maximizing The Enrterprise Value Under The Operating Model Of Light Assets

In recent years,with the continuous upgrading and adjustment of China's industrial structure,the property management industry has developed into an important part of China's industrial economic institutions.However,with the increasing cost of manpower and the slow development of real estate industry,the development path of real estate management industry will be affected.Today,how to guide property management enterprises to achieve stable and healthy development,promote property management service enterprises to obtain greater economic benefits,and help them establish business management models that meet their own development characteristics so that they can gain advantages in market competition.Therefore,the whole property management industry has become a very urgent development.Traditional property management enterprises have always adopted labor-intensive business models.In recent years,in the face of declining industrial profit margins,property management enterprises have constantly sought innovative development of business models in the process of business development,and have continuously explored and innovated in the business path.Many excellent property management enterprises in China have drawn on the cases and experiences of successful foreign companies and introduced light asset operation models.The light asset operation model refers to the investment of property management companies in reducing their own development and operation costs,making full use of the product design capabilities owned by the companies themselves,standardizing service management processes,product brand influence,and information network services,and other light assets that occupy less capital.At the same time,it continuously integrates external excellent resources and obtains more benefits while reducing the enterprise's own capital investment.In recent years,some excellent property management enterprises in China,such as Vanke,Country Garden,Evergrande and Green City,are moving away from the traditional labor-intensive development model,actively promoting the development of light asset roads and turning into technology-intensive property management roads.In order to pursue the long-term development of the company itself.Based on the theoretical knowledge of the relevant disciplines,this paper mainly analyzes and discusses through case analysis,comparative analysis and inductive analysis.In the knowledge theory analysis stage of this paper,the author summarizes the operating mode and characteristics of light assets based on the analysis of a large number of relevant research documents of famous scholars at home and abroad,and also summarizes the operating mode of light assets.The performance of realizing value maximization and its influencing factors are summarized and summarized.In the case analysis section,the case company selected in this article is the Color Life Service Group.In the analysis of this part,the author first analyzes the background,motivation and concrete measures of the implementation of the light assets operation model of the Lottery Life Service Group.Then it analyzes the maximum effect of enterprise value under the light asset model from the aspects of shareholder's equity,financial performance and social value,and draws the conclusion and suggestion of the case.This paper analyzes and discusses the value maximization effect under the light assets operation mode by selecting the color life service group as the case analysis object,and concludes:(1)light assets operating mode to promote the property management transformation,realize the value of the property management point reengineering(2)light asset operation mode is helpful to enhance the competitiveness of companies and market value(3)light assets profit model to optimize the company's free cash flow increased the value of the company(4)light asset operation mode is advantageous to the Color Life to maximize the enterprise value.This article consists of five parts.The first part is the introduction part of the article,which expounds the background and significance of the research,and introduces the ideas and methods of the research,the relevant documents of domestic and foreign scholars,and puts forward the basic framework of this article.The second part of this paper is a theoretical overview of the operation mode of light assets and the maximization of enterprise value.It mainly includes the specific concept,implementation method,characteristics and theoretical foundation of light assets operation,as well as the factors that affect the maximum value of the enterprise and the implementation path of the maximum value of the enterprise.The third part introduces the basic situation of the operation mode of the light assets of the colorful life,analyzes the basic situation of the colorful life,the background of the implementation of the light assets operation mode,the motivation and the specific ways.The fourth part of this article is the core part of this article,which mainly analyzes and discusses the maximum effect of enterprise value under the light asset operation mode of the colorful life service group.The fifth part is the conclusion and suggestion part of the article.It mainly summarizes the case analysis for the fourth part,draws relevant conclusions and puts forward suggestions for reference.