Analysis And Study On Supply-demand Laws And Strategies Of Electricity Marketing

In our country's economic operation system,the electric power industry is the important industry which is related to the national economy and the people's livelihood.This makes some power companies do not pay attention to the development of the market,which is the current implementation of the state-owned enterprises in China's market reform there is a certain contradiction.Under this background,the Chinese government has gradually begun to reform the electricity market,the power companies are also facing increasing pressure on the market.But,as a whole,the power marketing is in the initial stage of development,and the theoretical system of the system has not been formed.Under this background,this paper adopts the method of literature analysis,qualitative and quantitative analysis of the law of supply and demand method,system analysis method and model analysis methods of power marketing research,and the research conclusions are applied to the actual case.The following conclusions are drawn from the study: first,the power commodity has a certain characteristics,therefore,in the use of 4P marketing theory to distinguish between treatment.Due to the specific content of 4P theory,the gap between the distribution strategy and the electric power marketing industry is larger than that of the power marketing.Therefore,this paper puts forward the power marketing 3P combination strategy based on three angles of sales promotion,product and price.Secondly,based on the theory of supply and demand in economics,this paper analyzes the relationship between supply and demand,and builds the model of supply and demand in the electricity market.2 parameters which affect the supply and demand of supply and demand are proposed,namely the equilibrium price and demand elasticity.Finally,the demand elasticity parameters and the equilibrium price parameters are obtained by the method of quantitative research.Finally,starting from the partial least squares regression algorithm has the advantage of line loss,sales and price factors of electric power marketing profits are defined.At the same time,combined with partial least squares regression quantitative analysis of the impact of changes in a number of related factors on the degree of profit.Third,with the practice of electric power marketing X power supply company,analyzed to reduce the line loss,to improve the method of X power supply company marketing profits increase sales volume and reasonable price marketing strategy based on the.Finally,the paper describes the problems existing in the study and the need to further optimize the development of the content.