M Life Insurance Company Marketing Strategy Research

With the rapidly development of China's insurance industry,the marketing ability is related to the success of the insurance companies.Group holding and foreign insurance companies have mushroomed in,the consumption psychology of insurance consumers is becoming more and more mature,the overall quality is also significantly improved.Simple and extensive marketing strategy for insurance companies are facing challenges.The adjustment and innovation of marketing strategy will determine the survival and development of insurance companies.In this paper,author gave a research on m life insurance company marketing strategy,and through the analysis of internal and external market environment and marketing status and problems,which focuses on the 4P marketing strategy which based on customer demand,analyzing and discussing the comprehensive system from two aspects of theory and practice?Combined with the new changes in the industry,my life insurance company's marketing strategy adjustment,especially for product innovation and upgrading,demand price formulation,innovation extension channels and improve the promotion ability and other aspects of positive reference suggestions and opinions,for my life insurance company to make a positive contribution to the improvement of marketing level in the future.