Research On Customer Relationship Management Improvement Of Hunan Yido Commodity Company

In recent years,with the improvement of per capita consumption and unique family structure in China,the market for maternal and infant products continues to grow rapidly,the quality of products and service levels have been steadily improved,and the competition for enterprises has gradually entered into an era of clarification,standardization and fairness.At the same time,after China's accession to the WTO,foreign-funded enterprises stationed in the Chinese market,and the industry has become extremely competitive.Customers have become important resources for the development of enterprises.Hunan Yido Commodity Company as a local maternal and child products enterprises in Hunan,product quality,research and development technology and technical services have a certain strength.However,there is no system science customer identification and customer retention strategy in customer management,and no corresponding customer management information system support,which has seriously affected the effective implementation of customer relationship management.Therefore,the use of customer relationship management theory,customer relationship management,become a top priority for Hunan Yido Commodity Company.The thesis takes the customer management of Hunan Yido Commodity Company as the research object and the customer relationship management theory as a guide.Through a lot of investigation and analysis,the thesis combines the theoretical and empirical analysis,qualitative and quantitative analysis,management strategy and information technology Combined with other research methods,completed the dissertation research work.The dissertation mainly studies from three aspects.First of all,on the basis of deeply investigating the current situation of customer management,it points out the existing problems and analyzes the deep-seated reasons of the problems.Secondly,based on the research results of customer value and customer segment theory,a customer value evaluation system and customer segmentation method of Hunan Yido Commodity Company are designed according to the characteristics of customers in Hunan Yido Commodity Company.Finally,based on the research of customer relationship and the theory of customer life cycle,the paper designs the strategy of customer relationship establishment,maintenance and development as well as customer relationship recovery based on customersegmentation and differentiated services.In terms of resource allocation,marketing services and other aspects of the specific differences in service programs.This article helps Hunan Yido Commodity Company to cultivate the loyalty of customers by optimizing customer relationship management,to meet the needs of customers,and customers to establish a long-term relationship,help companies reduce costs,enhance their own strength and ensure that enterprises get more benefits,and promote the healthy development of enterprises,and for the same industry companies to make some reference.