Study Of Service Markting Strategy Concerning H Branch Of China Pacific Life Insurance Co.,Ltd

As China’s supply side structural reforms have achieved initial success,China’s rapid economic recovery,consumer demand in China’s insurance market has also been stimulated,and the insurance market has developed rapidly.In recent years,the state has promulgated a number of policies to support the development of the insurance industry,the insurance industry has won a rare historical opportunity.H branch of Pacific Life Insurance Company is a large insurance company with high market share,huge organization and difficult management.It has a large number of customers in the local market,and there are also many historical problems.With the Henan insurance market,the increase in the main competition,industry competition,only to grasp and accurate analysis of consumer demand,improve service levels,to provide personalized marketing services for consumers,in order to win customers and win the market.According to the Pacific Life Insurance H branch of the environment,the service company’s marketing situation and existing problems,such as lack of flexibility,lack of product strategy,service consciousness and the ability of marketing channel construction is not perfect and other issues,combined with the actual situation of Pacific Life Insurance H company’s proposed optimization strategy,finally this paper put forward the marketing strategy the corresponding safeguard measures.I hope this r e s e a r c h c a n p r o v i d e s o m e i d e a s a n d r e f e r e n c e f o r m a r k e t i n g o f H branch of Pacific Life Insurance company.