Study Of Service Marketing Strategy Of Pacific Life Insurance Yudong Branch

As China's economy continues to develop steadily,the per capita disposable income of residents continues to grow,the people's spending power increases,and consumer demand escalates.The depth and density of insurance in the insurance industry in China continues to increase.In 2016,domestic premium income was approximately 3.1 trillion yuan,and the average annual growth rate was as high as 27.5%,of which,life insurance premium income was approximately 2.2 trillion yuan,accounting for 70.9% of premium income.In the same year,the gross domestic product(GDP)was 74.41 trillion yuan,and the average annual growth rate was 6.7%.The average growth rate of the insurance industry was much higher than the growth rate of GDP during the same period.It can be inferred that the insurance industry in China has broad prospects for development.As China's insurance industry enters the threshold of entry barriers,more and more insurance agents are entering the market.The insurance industry is also faced with the status quo of intensified market competition while gaining rare historical development opportunities.In today's increasingly fierce market competition,severe product homogeneity,and diversified customer needs,insurance companies rely on the extensive management model of staking enclosures to compete for market share.In this consumer demand diversification,individualization of the current,how to accurately grasp and analyze consumer needs,to provide consumers with personalized services to meet their needs,enhance customer experience,achieve customer satisfaction,and then cultivate customer loyalty for To lay a solid foundation for the company's long-term stable and sustainable development is a problem that every insurance subject must consider and face.Therefore,the main content of this paper is how to optimize the service marketing strategy of China Pacific Life Insurance Yudong Branch.Based on the analysis of China's current macro-environment of the insurance industry and the status quo of industry competition,combined with the theory of service marketing 7P(products,prices,channels,promotions,tangible display,personnel,and processes),analyze the current marketing strategies and find out what happened.The problems existing in service marketing and the reasons for the analysis of the problems,the optimization of the program for the issue,did not guarantee the actual implementation of the optimization plan put forward the optimization measures to implement the safeguard measures.Currently,the problems in the service marketing of China Pacific Life Insurance Yudong Branch include the lack of modern marketing concepts,irrational product structure,lack of professional personnel,imperfect marketing channel construction,single promotion methods,and low service levels.In response to the problem,we propose product structure optimization strategies,marketing personnel specialization strategies,channel innovation strategies,characteristic sales promotion strategies,and service quality improvement strategies for the current service marketing issues of China Pacific Life Insurance Yudong Branch.And from the organization and systems,personnel and resources,CMR system put forward safeguard measures to ensure the smooth implementation of the optimization strategy.It is hoped that this study will help China Pacific Life Insurance Henan Yudong Branch in the implementation of service marketing,improve China Pacific Life Insurance Henan Yudong Branch's competitive advantages in the market,consolidate and expand market share,and enhance core competitiveness.The company's competitiveness in the life insurance market and Henan insurance market...