| As a class of tourist with distinctive characteristics in the tourism groups,the domestic tour pals been from the end of the last few into the millions of now in recent years.While all kinds of tour pals' travel line attract some tourists who love travelling and adventure,frequent occurrence of domestic tour pals related casualties have also been along with,which makes people's ratings mixed for the tour pals' activities and this phenomenon caused the author's attention and thinking.This article attempts to solve the following problems:the same as the tourists,what the difference is between tour pals,the general tourists and the backpackers;related characteristics of tour pals' activities;the motivation of tour pals participation in the activities;the implied ethical orientation behind tour pals' adventure behavior.The research method of this paper is the combination of qualitative research and quantitative research.Qualitative research mainly uses the literature analysis,tour pals online travel text analysis and semi-structured interview,to find the tour pals' initial psychological tourism motivation in the determination of participation in the activities and work out the motive scale of the tour pals;quantitative research take use of the questionnaire survey of tour pals to further determine their tourism motivation,and use the Multidimensional Ethics Scale(MES)to investigate the ethical orientation of the tour pals in the face of the adventure situation,by comparing the ethical orientation differences between the tour pals and the non-tour pals in the face of the adventure situation,in order to achieve depth analysis of tour pals' implied problems of ethics.The data analysis method of the part of quantitative research is the use of statistical analysis software SPSS20 on the data obtained descriptive statistical analysis,factor analysis,matching sample T test,and finally come to the conclusion.Through the above research,this paper draws the following conclusions:(?)Redefine the tour pals as "the tourists who use personal free time to seek the unique experience that is different from the conventional travel experience in the outside for a short walk,riding,crossing,climbing and other unconventional tourism through the network spontaneously".The most important difference between tour pals and backpackers is that a "friend" word,that is,relative to the backpackers,tour pals are more with companions and backpackers are not the case.(?)Some regular pattern of tour pals' activities:(1)an average number of times to participate in the annual activities of tour pals is about 3 times,of which 1-2 times a year counts for the most of the number of tour pals within 6 times annually;(2)the time of most tour pals to participate in activities each time will not be too long in nearly three years,and not more than 10 days,and 1-6 days to be the main length,with only a small number of tour pals to be on travel over 10 days each time;(3)according to the number of peers who participated in the activities of the tour pals,the group size of each activity is divided into four kinds,with a small group of 4/5 people,small and medium sized groups of 10 people,middle size groups about 15 people and large groups of more than 20 people;(4)Most of the tour pals prefer to the items that are relatively with low-risk as hiking,mountain climbing,crossing and cycling,and a small number of tour pals love the rock climbing and adventure projects with higher risk.(?)According to the factor analysis of the tour pals' tourism motivation scale,the motivations of tour pals' participation in activities are divided into four categories:the motivation of social communication,the motivation of physical and mental health,the motivation of seeking difference and the motivation of self-realization:(1)the motivation of social communication of tour pals reflects the needs of people's feelings and attribution as tour pals' participation in activities will be exposed to a variety of different types of different styles of peer tour pals and destination residents,so that this opportunity can be a good meet the social needs of tour pals;(2)most of the activities of tour pals involved in need lots of physical strength to be completed,as a result that the body of the participants will get a good test and exercise;The motivation of physical and mental health reflects that the tour pals want to improve the sub-health state of a psychological needs of the body and mind;(3)the motivation of seeking difference is the reflection of the tour pals' not satisfied with the daily life of the dull and boring,so as to participate in activities to seek fresh and different psychological needs;(4)the motivation of self-realization is mainly realized by seeking real people,things or themselves,reflecting the needs of tour pals' self-realization.(IV)According to the MES survey results,and through comparison with non-tour pals groups,we found that tour pals hold higher acceptance of decision-making for risk-taking behavior than non-tour pals groups,and tour pals group have a higher risk tendencies and adventurous spirit than non-tour pals groups;the occurrence of risky behavior may has a deep connection with the tour pals' implied ethical orientation of egoism,and the probability of occurrence may also be affected by their family and the impact of living environment.At present,the domestic research literature on tour pals are focused on the countermeasures and suggestions with the lack of relevant theoretical research.The innovative achievements of this paper are to redefine the concept of tour pals and make a contribution to the theoretical research in the field of domestic tour pals'tourism motivation.At the same time,we try to use MES to quantitatively study the related ethical problems implied by tour pal,which provides a research perspective to other researchers.The inadequacies of this study are reflected in two aspects of research content and research methods.In the content of the study,due to my academic knowledge and limited theoretical perspective,the definition of the concept of tour pals may be inappropriate.Moreover,the knowledge of ethics has a long history and a large number of theoretical schools,which makes the author's grasp of the relevant knowledge of ethics still shallow as a result of a lack of ethical analysis of the "tour pals".In the research method,most of the samples are tour pals from the network,for the representation of Internet users may be inaccurate as can not be investigated,so the reliability of the findings are greatly affected by the network fillers. |
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