Strategic Corporate Social Responsibility?Shared Value And Competitiveness Of Corporate Social Responsibility

With the deepening of economic globalization and market economic system,the competitive pressure of Chinese enterprises from domestic and overseas market is increasing day by day.Today,the competition between enterprises is no longer limited to the product itself;With the improvement of living standards,consumers'demand for enterprises goes beyond the product itself;With China's economic development entering a new normal,the government's business requirements are no longer limited to economic growth and tax revenue.Facing the practical problems such as environmental pollution and resources shortage,the contradiction of unbalanced economic development and social development are increasngly apparent,all social feel that enterprise is the main cause of problems of social,environmental and economic,therefore,requirements of the various stakeholders of enterprise has increased to the stage of corporate social responsibility.How to satisfy the interests of all stakeholders in the fierce market competition and cultivate new competitive advantage has become a problem that every enterprise has to consider.In recent years,Chinese enterprises have been attaching more importance to the performance of corporate social responsibility,and more and more Chinese enterprises have published annual reports on CSR.Many companies do not understand the meaning of corporate social responsibility for corporate strategic management,do not know what way to make corporate social responsibility to achieve the best results,do not know how to achieve corporate social responsibility of the strategic and sustainable,so they unable to efficiently allocate the resources of corporate social responsibility.This paper argues that the enterprise should performance corporate social responsibility in a strategic perspective,and the implementation of strategic corporate social responsibility could create shared value to meet the needs of various stakeholders,and then to enhance competitiveness of corporate social responsibility in the fierce competition.In this way could enterprises obtain healthy and stable development.The research object of this paper mainly focuses on "strategic corporate social responsibility",and then,we introduced concepts of "shared value" and "competitiveness of corporate social responsibility "to discuss their mechanism of action,as a result,we could come to the conclusion that enterprise should fulfill the"strategic corporate social responsibility".This paper bases on the basic theory of industrial economics,microeconomics and management,and the research methods of theoretical analysis and empirical analysis,to analyze their mechanism of action.The main body of this article can be divided into five chapters:The first chapter is the introduction,and this chapter mainly explains the research question,the background and significance,and the innovation point;The second chapter is the literature review,and this chapter summarizes and e,valuates the literature review which is closely related to the research question in this paper;The third chapter is the model analysis,which mainly analyzes mechanism of action of strategic corporate social responsibility,shared value and corporate competitiveness of social responsibility and the decision-making of corporate social responsibility;The fourth chapter is empirical research,and this chapter mainly to the insurance industry as an example to verify the conclusions of the third chapter model;The fifth chapter is the conclusion,which mainly summarizes the conclusion based on the above analysis,and combs the shortcomings of this paper and possible direction of research in the future.The most important conclusion of this paper is that enterprises could fulfill the strategic corporate social responsibility to create the shared value and Differentiation Advantage,and thus enhance the competitiveness of corporate social responsibility.From the analysis of the process of corporate social responsibility,we can see that the focus of relevant research has gradually shifted to the research on how to perform CSR,namely,research on strategic corporate social responsibility,but the related literature is less,and the relevant empirical research is lacking,although it has certain theoretical significance,The practical significance of the enterprise is lacking,so this paper also carried out empirical analysis based on the theoretical analysis.But the model setting is still strict,coupled with the subjectivity of the questionnaire and the limitations of the space,making the analysis still inadequate.Therefore,in the future research,we should make a further research about the issue how to fulfill the strategic corporate social responsibility according to the relevant theory,and gradually extended to other industries besides insurance industry,and making the study have more practical significance.