Strategy Research On The Use And Protection Of Personal Information In China In The Era Of Big Data

With the explosive growth of information and the popularity of big data applications,the value contained in personal information is becoming more and more important in business.Information and data have become one of the most valuable assets.At the moment,our commercial use of personal information is in front of personal information security protection.At the same time,the advent of the digital age is also making the protection of personal information more complex.In general,big data's threat to personal information security can be regarded as the escalation of information security in the Internet era to some extent,but its range of threat and the degree of harm have been greatly enhanced.To better protect the personal information of the era of large data,we must base on our big data industry development present situation,timely grasp the personal information in the new change under the background of big data,and according to the characteristics of the era of big data information,extensive lags in the analysis of the existing information security protection link,targeted protection suggestions are put forward.But so far,under the background of big data technology on personal information protection,the domestic and foreign research is still in the primary exploring stage,and the vast majority of research work is mainly from the technical or legal aspects.From the perspective of game equilibrium,this paper attempts to the stakeholders of personal information field in the era of big data into data producers,data collectors,data users and data supervisors.And the author based on big data era of personal information protection and use of the contradictions between core stakeholders and by their respective pursues own benefit maximization the conflict of interest problems arising from the game analysis model is established,according to the strategy of various stakeholders to find the game equilibrium solution.And this article will analysis results in combination with the characteristics of the personal information under the background of big data,put forward:"In order to achieve the goal of personal information protection,we need to improve the information security law,learn from Europe and the United States and Japan more mature personal information protection mechanism and Dynamic,simultaneous follow-up and strengthening of technical means,it is also necessary to improve the administrative supervision and introduce the government-authorized data traceability mechanism." It is of practical significance to provide reference for relevant researches in this field.