The Comparative Study Of Chinese And Foreign Big Data Enterprises' Privacy Policy

Since the media is called "First Year of Big Data" in 2013,with the human storage information and computer data processing capacity doubled,"Big Data" is more and more mentioned,people use it to describe and define the information generated during the explosion era of massive data,and named with the relevant technology development and innovation.In the Big Data conception and concept in the real life began to widely used,followed by a number of Big Data related to the use of Big Data enterprise.Especially in the "information is money" today,personal data has become more and more commercial value,by Big Data enterprise continues to tap their potential value.However,few people have noticed that privacy has become part of the network's personal data.The author thinks,the network privacy,part of the private information is completely do not want others to know,the other part is semi-public,the information ownership transfer to the network service providers who personal information;its function or value is with the socio-economic conditions constantly changing;when the potential value of personal data is constantly being excavated,privacy leaks become the focus of attention of network users gradually,which will be detrimental to the healthy development of information network.Privacy Policy,in essence,is a reflection of the use of network data in the legislative relationship with the privacy interests.The development of network privacy policy is one of the self-regulation measures to protect users' privacy at home and abroad.At the same time,the whole industry should bear the responsibility and obligation to protect the legitimate rights and interests of personal information.This paper makes a comparative study on the privacy policy of domestic and foreign large data enterprise websites from seven aspects: the location of the website privacy policy,the way of information collection and content,sharing,user rights,children's privacy,information security and shelf life.The results show that there are many differences in the privacy policy of domestic and foreign enterprises' websites,and there is some irregularity in some way.On the basis of contrast to find out the causes of the problem and discuss its perfection,hoping to achieve through the development of privacy policy statement to fulfill the site to protect the right to privacy.