| Rural land is the farmer’s most important asset.However,due to the shackles ofChina’s rural land system,a large number of farmland property rights cannot exercise mortgage rights in fund borrowing,and farmers’ financial needs cannot be met.In order to solve the financial problems of rural economic development,the country has proposed to carry out mortgage loans for rural land contracted management rights in recent years,and to carry out trials in some regions to further ease the problem of farmers’ loan difficulties.As a major agricultural province,Shandong has long been plagued by capital in agriculture and rural development.In rural land finance,due to the imperfections in the land circulation market,lack of standardized agricultural land value assessment systems and market intermediary trading institutions,coupled with imbalances in agricultural financial supply and demand,and lack of management innovation,the agricultural financial market has not developed full.In order to accurately grasp the willingness of rural residents in Shandong Province to participate in farmland finance and its influencing factors,this paper used 420 questionnaires from Shandong Province to influence rural residents in terms of personal characteristics,family characteristics,policy awareness,conditional constraints,and funding needs.Factors involved in the willingness to participate in land contracting management mortgage loans were analyzed.The results of the study show that the willingness of rural residents to mortgage loans for land contracted management rights in Shandong Province is generally not high,and only 50.71% of the respondents are willing to obtain mortgage loans with the right to land contractual management.The analysis of the Logit model shows that the older the mortgage,the stronger its willingness to mortgage;the more households contracted,the less willingness to mortgage;the more understanding of the land contractual management rights mortgage loan policy,the higher the policy evaluation,The stronger the willingness of mortgage loans;the willingness of the respondents who have loan plans in the next three years will be higher.In order to break through the lack of collaterals among rural households in the process of rural financial operations,Shandong Province has carried out some explorations.The“Nongyang Model of Farmers+AgriculturalLand HostingCompanies+Financial Institutions” has emerged.Shouguang,“Farmers + Village Committees + Financial Institutions” has emerged.Model,"Land cooperatives + bank + guarantee company" Zaozhuang model and "large agricultural + bank" Jining model.However,different models can only be applied to the environmental conditions in the region.The model universality is poor,and some model financial institutions are faced with high credit risk and moral hazard,and urgently need to carry out mode innovation.Based on the willingness of rural residents to participate,and referring to different rural land mortgage loan models,the agricultural financial innovation model of “farmers+financial institutions + agricultural policy guarantees + insurance” was proposed.Among them,the agricultural policy guarantee company undertakes the function of providing security and land custodian for the peasant household land mortgage loan.Once the peasant household defaults,the guaranty company will entrust the operation of the mortgaged land;the agricultural insurance assumes the function of defusing the peasant households’ natural risks and market risks.It can directly engage in the mortgage insurance business of rural households to reduce the pressure on policy-based agricultural guarantee companies.This model has a decentralized risk and low risk among participating parties. |