Strategic Research On The Chain Operation Of XD Jingcai Store

China Sports Lottery mainly includes four types:instant type,digital type,quiz type and video type,among which the quiz type has become the fastest growing sector with a CAGR of 28.19%in the past five years.This section has only football lottery tickets and basketball lottery tickets in China.At present,China’s Internet lottery is undergoing reshuffle,and offline stores have become the only channel for lottery sales.With the intensification of market competition and the renewal of the concept of consumer groups,the financial benefits of lottery shops are even more ups and downs.The relevant government departments mainly solve some basic problems in physical store layout,market promotion and material supply.Stores are operated and managed by owners themselves.Most owners do not attach importance to management and administration,also do not understand that consumer demand is escalating.This is incompatible with the vigorous development of the industry and it cannot provide support for market increments,and even leads to more capital going abroad.The physical store is the safest way for the government to raise public welfare funds,and it is also the cornerstone for future national overall plans for online and offline channels.At the moment,I think that we should firmly grasp the major timing of the new policy direction which has not yet been determined,studying the chain business model of physical stores,enhancing the market channel of physical channels,and than creating more economic benefits as well as assuming more social responsibilities.Through on-the-spot survey specialist in dozens of cities in dozens of sports lottery,and communicate with dozens of major relevant government departments,we found that around the construction of the sports lottery shop,mainly depends on national policy subsidy funds and two big international football matches.In general,sales are dominated by customers around physical stores,supplemented by Internet customers.The vast majority of stores do not have specific operation strategies,and a small number of owners have formulated some so-called financial management and capital return subsidy policies for customers.Most stores buy lottery in dirty,messy and poor environment,and some even illegally sell foreign lottery tickets.Model of airplane,although Internet lottery banned lottery is boarded the stage of age,more and more stores began operating mechanism of airplane,many platform company boss was arrested on suspicion of illegal;At the same time,increased competition in the industry also accelerated the de-differentiation of physical stores.In this paper,literature analysis methods,qualitative and quantitative analysis methods,general analysis and case combination methods,and combination of theoretical and practical analysis methods are used to sum up a large number of domestic and foreign related documents and learn from experts and scholars in operation.The research results of Operations management,chain management and 020,etc.,take the XD lottery store chain operation strategy as the research content.Through the analysis of the current operation status of the project,the investigation and discovery of the existing problems and their causes,the analysis of its rapid growth,based on the characteristics of the type of stores in China Sports Lottery,combined with relevant theories,researched the chain operation strategy of the project and put forward suggestions for improvement.This article first introduces the basic situation of XD chain brands,and reviews relevant specific operations management processes and methods.Second,it conducts research and analysis on four outstanding issues:human resources,finance,marketing,and operations;It summarizes and analyzes its specific operational tactics and measures.Finally,it summarizes the development direction of the chain tactics of XD lottery store,and at the same time,forecasts the status of the lottery stores that may be formed in China in the future and the market position.Due to the limited theoretical knowledge of the author of this article,the actual situation taken into consideration may not be comprehensive,and the research results obtained will need to be improved and practiced.It is hoped that the main points and conclusions in this thesis research can provide specific improvement suggestions for the XD lottery store chain business tactics and provide valuable reference for other similar chain stores.