The Mechanism Of The Change Of Business Space In Specialized Markets In The E-Business Era

With the innovation of Internet technology and the rise of E-Business,the development of Specialized Markets faces new opportunities and challenges.The offline business space of traditional Specialized Markets has been squeezed by the online transaction of E-Business,and the form of commercial space in Specialized Markets has changed dramatically.Most of the traditional researches on China's Specialized Markets are based on macroscopic analysis of its economic development law and the spatial planning strategy,but lacks in-depth microscopic analysis of the change mechanism of the business space of Specialized Market in the E-Business Era.Starting from the micro angle,this article selects Sijiqing Costume Specialized Market as a study case in Hangzhou,which has become the capital of E-Business.In this paper,124 operators in the market were selected for interview and questionnaire,and the results were analyzed by clustering analysis,variance analysis and linear regression.The analysis results show that the offline business has a significant influence on operators,demand of shop space under the influence of E-Business.That is,as the offline business increases,operators tend to expand their physical business space;that is,as the online business increases,the operators tend to reduce their physical business space.However,most of the operators tend to maintain or expand the size of their physical space,and operators who have expanded their sales online tend to set a small space in the market.And there was a significant difference in the size of the willing space between the four groups of shops separated by 15 square meters.The results also show the operators will expand their business space according to the linear equation with a slope of 1.5.And this paper shows that the transaction and the time-space mode of E-Business and the increase of offline business have influenced the change of business space in Sijiqing Costume Specialized Market.What's more,the reconstruction and optimization of the physical space in Specialized Markets can be realized by reconstructing in situ or moving into different places.