Resarch On Operation Mode Transformation Of China Telecom Entity Channel Stores

With the popularization of the whole netcom terminal,endor channel supply mode change,the decline in the cost of terminal subsidies,online distribution of online physical stores.The sales volume of terminal sales of China telecom entity stores has gradually declined.Brick-and-mortar stores are no longer a hot property for former vendors.It is difficult to obtain the source of goods at the beginning of the hot sale terminal.This puts forward the urgent requirement for the transformation of operation mode of China telecom entity stores.This paper analyzes the market environment,research on the management mode of domestic and foreign operators,the analysis of store management mode in the benchmark retail industry.The necessity of the transformation of China telecom entity stores is demonstrated.At the same time,it combines the development advantages of China telecom entity stores,combined channel management and retail management theory.Put forward the mode of operation mode of China telecom entity store.From extensive management to standardized management chain operation transformation.Build a unified management platform for physical retail stores,transform from empirical to actualized management.Establish the professional operation team,from the function management to the specialization operation transformation.Strengthen terminal operation,from business sales to terminal business integration sales transformation.And formed the standardization operation plan of China telecom entity store.This paper is divided into seven chapters:the first chapter describes the background and purpose of this article.The second chapter researches and studies the operation mode of the retail management theory of retail management theory.The third chapter introduces the current situation of China telecom's development history and the problems existing in operation,and introduces the development trend of mobile terminal sales.The fourth chapter researches the operation and management mode of the store operation of the benchmark retail enterprises at home and abroad.The fifth chapter,based on the research contents of chapter I to chapter iv,points out the transformation mode of China telecom entity store.In chapter 6,according to the operation direction of Chinese telecom entity stores,a standardized operation plan for China telecom entity stores is developed.Chapter six concludes the conclusion and prospect...