Pre-sale Pricing Analysis In Supply Chain Model

With the prevalence of pre-sale strategies in recent years,more and more supply chains use pre-sales to provide enough time for replenishment.In this paper,we introduce a supplier supply chain model for fast replenishment of stock-limited retailers and make reference to previous studies to maximize the retailer's expected return through mathematical methods.The supply chain consists of a retailer with limited storage capacity and multiple suppliers that can supply quickly.Retailers also sell a variety of different products,each from the corresponding supplier.The suppliers are independent of each other and they can supply a quick replenishment of the kind of goods.Before the sales start,the supplier gives the order price of the respective product and the replenishment price which is higher than the order price.The retailer,who will refer to the market demand with the order price and replenishment price given by the supplier,will first order a set of goods from the supplier into the warehouse storage,and pay some storage costs.Aa warehouse volume is limited,so the order quantity is limited by stock.The seller sells the goods stored in the warehouse first,the market's demand for goods is uncertain,but the market according to the corresponding price can be fed back to the seller a precise demand.If the best-selling goods out of stock,retailers make up the goods to meet market demand.Replenishment part,can be supplied directly to the buyer without inventory.If the goods slow down,the retailer bear all the losses alone.Under the above settings,we obtain the optimal retailer pre-sale price and the initial order quantity in the cases where the products are independent and related to each other.In recent years,pre-sale replenishment strategy began to get hotter and hotter,but the supply chain in the corresponding direction of the paper is not much.There is also a growing demand for specific models that address individual problems in the individual markets,businesses,and sales strategies.Multiple products complement each other situation is widespread but less research,businesses need the appropriate marketing strategy to enhance market competitiveness.The common article on commodity relevance takes two commodities and the computational complexity is relatively low.This article discusses the optimal pricing strategy for multiple commodities purchased by retailers with inventory constraints under the pre-sale replenishment policy under both related and independent conditions.This is an extension of the common supply chain model for both products.