Research On Entrepreneurial Opportunity Creation Based On The Integrated Pespective Of Constructvism And Effectuation Theroy

In the field of entrepreneurship management research,the focus or perspective of the research has been changed.Some scholars study the entrepreneurial process from the perspective of entrepreneurial traits.Some scholars study the entrepreneurial process from a cognitive perspective.Some scholars explain the entrepreneurial process from the perspective of resource utilization.But since Shane pointed out the importance of entrepreneurial opportunities,entrepreneurial opportunities have long been the focus of entrepreneurial research.The existing research on entrepreneurial opportunities is mainly divided on the ontology and epistemology of entrepreneurial opportunities.Before the 1990s,many scholars started from the entrepreneurial perspective to investigate why some entrepreneurs found entrepreneurial opportunities.After the 20th century,a large number of scholars were affected Shane's inspiration,who(who),what(what),how to find opportunities and so on to carry out research,the key factors involved are entrepreneurial traits,environment,resource utilization,cognition and so on.However,some scholars pointed out that the entrepreneurial opportunity is not an objective reality.The reality is that the environment is uncertain and the environmental extrinsicity can not bring opportunities.Opportunity relies on entrepreneurial practices and entrepreneurs' ability and initiative in practice,which embodies opportunities to create ideas,after which it is found that there is a growing battle between concept and creation.However,there have also been some different voices.Some scholars think about the mechanism of entrepreneurial opportunities from the perspective of convergence.Some scholars have proposed that some of the opportunities are objective existence.Just as the objective law in the world waits for the scientists to discover,they need to be discovered,while other opportunities are constructed by society.This is a process of "imprinting + public opinion";some scholars also propose Discovery and creation are embodied in different stages in the process of starting a business and put forward the opportunity research direction from the perspective of integration.The study of entrepreneurial opportunity from the perspective of convergence is the research trend in the future and will provide a great help for the systematization of entrepreneurial theory.This paper firstly analyzed the view of entrepreneurial opportunity based on the entrepreneurship theory of constructivism and theory of effectuation and also raised a point that the internal integrity exists in ontology and epistemology of'entrepreneurship theory of constructivism and theory of effectuation'-based view of entrepreneurial opportunity.Based on the immanence research on the view of entrepreneurial opportunity of entrepreneurship theory of constructivism and theory of effectuation,this paper combed the consistency of these two theories with regard to standpoint of chance-path-creation and built the new integrated model in reference to chance construct process.This paper mainly uses the qualitative research of multi-case research methods,mainly for explanatory case analysis.Using the combination of primary data and secondary data,we selected four business cases as research objects,extracted the key information from the case and coded them,and analyzed the key factors of the model one by one.The conclusion of this paper is that there is inherent consistency in the opportunism view from the perspective of constructivism and effectuation theory,and ontology supports the creation view.It also considers that opportunity creation is a cycle process in which entrepreneurial subjects and situations are mutually constructed.Entrepreneurship in process Trying to utilize existing resources and means,constantly interacting with situations,obtaining help from stakeholders,integrating resources,continuously learning and correcting measures in trial and error and learning by doing till the process of creating opportunities.