A Study On The Efficiency Assessment Of Environmental Interpretation Based On Eye Movement

Outdoor environmental commentary is an important part of the environmental commentary system.The construction of commentary content directly affects the effectiveness of commentary.It also evaluates the effectiveness of outdoor environmental commentary and demonstration,and further enhances the effectiveness of environmental commentary and the design of more targeted content.And owning the more attractive presentation mode is of great significance.Most analysis methods only focus on the subjective experience data of the audience and cannot directly reflect the audience's real interest and experience.Eye tracking technology has an advantage in quantifying the visual and cognitive processes of the human eyes,and plays an important role in the layout of commentary topics and commentary boards.Therefore,this study takes 16 interpretation cards in the scenic area as the research object,and applies eye tracking technology to evaluate the outdoor environmental commentary display utility of the Huangshan Scenic Area,with 70 college students as subjects,and tracked through eye movements.it records the eye-watching process during commentary and presentation,and analyzes the influence,relevance and other factors of the commentary theme,presentation form,typesetting and other factors of the audience commentary.Firstly,the subject is observed through eye tracking and the data of the commentary card is viewed,the viewer's visual preference when viewing the commentary card and the related factors affecting the preference are analyzed;after the audience comment card is viewed,the knowledge is detected and analyzed.The interpretation of the Academy of Sciences,rationality and high efficiency of the interpretation of relevant eco-knowledge content;and finally,the e-questionnaire is used to collect the evaluation data of the audience on the Huangshan Scenic Area interpretation card,and the subjective data is combined with objective analysis to comprehensively evaluate the effectiveness of the commentary card of the HuangshanScenic Area.At the same time,it proposes new indicators for future outdoor environmental interpretation in content construction and overall design.The results show:(1)there are differences in the explanatory utility of different types of commentary knowledge.The level of utility of different interpretation knowledge types is followed by weather commentary> animal commentary> geology commentary> plant commentary.that is,the subjects pay more attention to weather commentary,but theplant explanations are less concerned.Since the length of the gazing time is directly proportional to the attention time,it also reflects that the human brain has more time for information acquisition and processing.The higher degree of attention indicates a greater degree of use,indicating that the audience has a higher degree of attention from the weather commentary for getting more information,so it can be said that its explanatory power is higher than other types of commentary.(2)There are differences in the interpretation of the interpretation of content elements in different interpretations.The level of utility of different interpretations of content elements is,in order,the explanation text> commentary image> commentary title,i.e.,the commentary text has higher utility,indicating that the main content of the environmental commentary display is the commentary text,and the commentary image is the explanatory text of the auxiliary text.The negative correlation between the number of gazes and the difficulty of reading showed that the difficulty of reading displayed part of the presentation is greater than that of the explanatory picture and the narration title.In addition,the contents of the commentary content with "numbers" and "quotation marks" are relatively high,and the commentary content of the commentary "partition" or "column" design is higher.(3)There are differences in the illustration of the utility of different layout design elements.In the five explanation layout design elements of this article,the explanation of the utility level is the prompt identification> other attribute identification> prohibition identification> scenic area LOGO> two-dimensional code,indicating that the audience pays more attention to the prompt information during the use of the explanation card display.And related property information held by the area.(4)There is a clear primary concern about the audience's attention to thenarration and display.From the First Valid Note view,the content of the first or second of the audience is the beginning of the narration title and narration text.On the whole,the first time the audience focused their attention on the central area of??the interpreting cards,they then spread out in a radial manner.In the explanation layout design element,the first three spots with the shortest time of the first attention of the audience are the scenic area LOGO,two-dimensional code and prohibition mark,followed by other attribute identification,and finally the prompt identification.That is,the audience is concerned about the scenic area LOGO,two-dimensional code and prohibition mark.(5)Under the circumstance of accepting the same information card information stimulus,the browsing mode exhibited by the participants on the environmental commentary presented a sequential pattern: from left to right,top to bottom,and successively decreasing.However,the layout of the main visual zone of the layout has features that directly attract attention,and can change the characteristics of the conventional browsing mode from left to right and from top to bottom.(6)The average correct rate of knowledge detection results in Huangshan Scenic Spot is 92.6%,which indicates that the explanation function of the ecological knowledge in the Huangshan Scenic Spot is generally high,basically achieving a good environmental education effect,but still having great improvement and improvement.space.(7)There is a correlation between the overall satisfaction rating of the participants on the presentation and their titles,texts,pictures,colors and design styles and utility.Among them,the effectiveness of the commentary display had a significant impact on their overall satisfaction,indicating that factors that influence the display of audience satisfaction are mainly dependent on the effectiveness of the commentary.