Study On The Path Selection Of Tourism Sustainable Development Based On Tourism Flow In Huangshan Scenic Area And XidiHongcun

Huangshan Scenic Area is a world cultural and natural double heritage scenic spot and a world geological park.It is also the first scenic spot in Huangshan City to be rated as 5A.It plays a leading and promoting role in the tourism development of the surrounding scenic spots of Huangshan City.Xidi and Hongcun are the most typical Huizhou architectural complexes in the ancient villages of southern Anhui,and their tourism has also developed rapidly following the Huangshan Scenic Area.In recent years,with the gradual advancement of tourism development in Huangshan City,the two major scenic spots are seeking their own breakthrough points.Based on the comparative analysis of tourism resources,co-opetition conditions and co-opetition status of the two major scenic spots,this paper analyzes the two major scenic spots since 1998-2017 with the help of analysis tools such as interannual variation index,seasonal change index and geographical concentration index.The interannual,monthly and “Golden Week” passenger traffic growth of tourist traffic data and the spatial structure of the source area are analyzed to find out the characteristics and laws of passenger flow changes in the two major scenic spots over the past 20 years: the passenger flows of both are increasing year by year.However,the seasonal fluctuations are more obvious.Among them,the Huangshan Scenic Area is even worse.The passenger flow space structure of both is mainly domestic tourists,supplemented by overseas tourists,and the overseas passenger flow has shrunk in recent years;Huangshan Scenic Area and Xidi Hongcun's passenger flow relationship has shifted from radiation obscuration to one-way development to two-way development.On this basis,the reasons for the changes in passenger flow in the two major scenic spots in recent years are analyzed from the macro and micro factors.According to the analysis results,the guidance of national and local benign policies,the favorable or not of the market economy,and the occurrence of major events associated with the scenic spot,the comfort of the scenic climate can directly relate to the large-scale increase and decrease of passenger traffic in the two scenic spots.The four factors are related to the development patterns of the country and the local,and the scenic spot managers have little controllability.In addition,the five major factors of scenic traffic facilities,tourism product structure,tourism infrastructure services,scenic spot marketing and tourist route design also have a greater impact on the traffic flow of the two scenic spots.These five factors are closely related to the managers of the scenic spots.Further improvement and improvement.Finally,it puts forward some suggestions for the development path of the two major scenic spots.It is believed that the two major scenic spots can realize coordinated development and linkage management under the overall planning and coordination of the government,and resolve the seasonal passenger flow differences in the scenic spot and accurately locate the domestic and overseas source markets.And improve the traffic conditions such as scenic spots,and provide the basis for the future sustainable development of the two scenic spots.