CRI Precise Marketing Strategy Research In Asia Pacific

With the flourishing development of daily consumer goods industry,the personal care and cosmetics materials manufacturing will continue to keep prosperous trends in the future.However,as of the strict entry regulation in different countries and the high R&D cost,companies within this industry are still confronted with big challenges.Thus,suppliers have to take caution when carry on R&D and marketing activities;they need to acknowledge the constantly changing market,take precise orientation for target customers,and realize precise marketing with right goods and personalized promotion method.Based on the modern strategic marketing theory,I worked out the precise marketing strategy in this article,with the analysis of CRI's current marketing situation in Asia Pacific,its marketing conditions and some marketing data.The article comes up with the precise marketing strategy for CRI company in Asia Pacific in personal care and cosmetics industry as follow:CRI should maintain its current advantages on technology,develop differential products,maintain its leading position on middle to high end market,improve its sales channels,exploring middle to small scale customers,acknowledge customers' needs,making the best of digital channel,taking personalized marketing.This article takes creative exploring and researching for the precision marketing of CRI corporation,providing important reference for the relevant Chemical enterprises on how to innovate from traditional marketing method and take precise marketing in modern big data times.