Research On Marketing Strategy Of Industrial Products

With the rapid development of China's economy,China's manufacturing has attracted worldwide attention.China's manufacturing industry has been ranked second in the world.Industrial product marketing is an important part in the field of marketing.Compared to the fast consumer goods,industrial products in the marketing process for the purchase of the subject and object of the special and complicated process of decision making and other characteristics,these characteristics determine the industrial product marketing strategy and marketing strategy of different way.At present,China's industrial products manufacturing enterprises in the marketing point of view,marketing skills are far behind developed countries.In the global economic integration,China industrial products manufacturing enterprises want to obtain competitive advantage in the global division of labor system,to realize the transformation of marketing idea and breakthrough marketing strategy has become an urgent problem to be solved Chinese industrial products marketing practice.However,at present.there are few researches on the marketing of industrial products,and the marketing of industrial products is relatively lacking in both theoretical and practical research.Due to the special characteristics of industrial marketing,sales of goods can not be directly applied to the marketing theory and research results in the marketing of industrial products.Therefore,it is necessary to study the marketing of industrial products.In this paper,research on the marketing strategy of industrial products as the center,after putting forward the research questions,research contents and research ideas,according to the domestic and international industrial marketing of existing research,find out the influencing factors of industrial marketing and influence,provides a solid theoretical basis for this study.Industrial products in the marketing process,the core competitiveness is the high-end quality,and marketing strategy is also very important differences.Then taking Sulzer Suzhou Pump Industry Co.,Ltd.as an example,the analysis of Sulzer Suzhou pump industry limited company of industrial product sales situation,and further analysis of the potential problems.Then,according to the literature research and the actual situation of the company,the paper puts forward the corresponding countermeasures.Finally,the conclusions are discussed,and the limitations of this study and the prospects for the future are put forward.