An Analyse On Marketing Strategy Of TP Company's Industrial Products

Being affected by long-term planned economy, marketing idea and theory of industrial products in china falls behind foreign enterprises. On the other hand, under the specific environment in china, saleing of industrial products are affected on some bad factor, such as "relations saleing", "benefit saleing". so, in present, marketing idea and theory of industrial products enterprise are not suitable for change of its market and development . The paper studies the problem on TP company marketing, also summaries and analyses current situation & problem on marketing of TP company. basing on these, the paper advices new marketing strategy model and marketing tactics of industrial sale for TP company, the paper thinkes: First, changing the old concept of marketing to adapt to industry development and market demand of new marketing ideas by replacing the solution provider with product supplier; second, according to the characteristics of product procurement and the customer demand of TP company, forming a "marketing services, customized marketing, the value of marketing, brand marketing, differential marketing and risk marketing of the new marketing strategy to change its strategy with no experience of the status; third, change the TP company prior to one-sided, simple, consumer goods, machinery to apply the traditional 4P marketing point of view, based on customer needs as the starting point, a new concept of industrial marketing 4P.