The Research On MIR Cosmetic Company's IMC In The Age Of Mobile Internet

With the continuous development of the Internet technology and upgrading.China's mobile internet users has reached the scale of nearly 7 billion,but the saying that flow is the king of has lost effectiveness and significance,the new era of mobile Internet is in the continuous upgrading of technical support and drive the content is king era of marketing,and show community and scene and platform integration of new characteristics.Under the background of new era and consumer behavior trends,how to through the new Internet technology,through the scene spark demand,and establish the system of customer relationship maintenance system,form the user community and to maintain long-term effective interaction,and according to user data analysis,according to different user precision marketing,which is core problem needed to be solved in the new era of Internet marketing,as well as a new network marketing is the essence and characteristics.The from the background of the new network of describes the typical characteristic of network marketing in new network environment,analyses the characteristic of the cosmetics industry market,introduced by applying the extensive network marketing skills now cosmetics industry,at the same time,combined with the characteristics of the products of company MIRand the company's organizational resources,repositioning of marketing company MIR,the formulation of suitable company MIR's situation,the network marketing strategy and implementation plan.Integrated marketing communication strategy based on mobile Internet:MIR cosmetics company will focus advertising costs on new media channels,such as KOL big,micro-blog,live,trembling,and so on,and MIR cosmetics company's promotional advertising will also combine more mobile Internet technology to convey social properties to customers and channels,distribution activities,public relations and communication It will also turn to the user to create a "picture" scene and promote the user to take active photo sharing,and the direct and interactive marketing of the brand of staff and MIR cosmetics company will be more intersected with the new media in the background of the mobile Internet era.The research of this paper has a certain reference and guidance to the network marketing in the background of the new network era.