The Research On Historical Culture Resources And Tourism Development In Changshu

Culture is both a starting point and an ending point of tourism activities, an attracting origin of tourist attractions and also a soul of the development of tourism. With the development of society and continual strengthening of tourist activities, cultural tourist activities are attached importance to and welcomed by more and more tourist. Therefore, developing cultural tourist products and activities has become a common view of developers and policy-makers of tourism all over the country.Of the country level cities in Jiangsu province, Changshu is the sole national famous historic and cultural city, which is abundant in historical and cultural resources and has great potential of the development of tourism. How to convent the potential value of resources into the advantage of realistic products so as to embody the connotation of historical and cultural resources has become one of the most difficult problems in developing the resources in Changshu.First of all, this paper combs through historical and cultural resources in Changshu and has a comprehensive and scientific assessment of them on the basis of the survey and classification of the resource. Secondly, the paper makes a comprehensive analysis of historical and cultural tourism in Changshu by means of SWOT. Besides, the paper finds out the weaknesses in developing products and comes up with some counter measures to develop products. Lastly, based on the comprehensive analysis, the paper introduces some products to meet the development of historical and cultural tourism in Changshu. Through a survey of tourist markets and tourists to Changshu from abroad and the native country, the paper establishes a new image of tourism in Changshu and finds out corresponding marketing policies of tourist products. The writer hopes that the paper will be of benefit to the development of historical and cultural tourism in Changshu.The paper is composed of five parts.The first part of the paper is"introduction". It gives a brief introduction of"the reasons for the project","the definition of the related concepts","the outline of related theories","the study situations of cultural tourism", and"the method of study and the line of technology". In the part of"the definition of related concepts", the writer gives a detailed introduction of"tourism and culture"and analyzes the relationship between them. And the writer makes a distinction between such concepts as"cultural tourism and tourism cultural"and"historical and cultural resources and historical and cultural tourism". In the part of"out line of related theories", the writer mainly introduces several related theories that are employed in the paper. In the part of"the study situations of cultural tourism", the writer chiefly introduces the study situations of cultural tourism in the academic circles at home and abroad in the past few years, which lays a solid theoretical foundation for the study.The second part of the paper is"classification and assessment of historical and cultural resources in Changshu". First, the writer gives a brief introduction of a survey of Changshu and analyzes natural and humane environment. Second, according to"Classification, Survey and Assessment of Tourist Resources", the writer conducts a systematic classification of historical and cultural resources in Changshu, and has an objective assessment of historical and culture resources in Changshu by means of step analysis and quantified analysis. This is a prerequisite for developing historical and cultural resources and lays a sound material foundation for the study.