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Strategic Exploration Of Knowledge Realization In The Era Of Mobile Internet

Posted on:2019-02-27Degree:MasterType:Thesis
Country:ChinaCandidate:M T ZuFull Text:PDF
GTID:2359330548461825Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
2016 witnessed the explosive growth of kowledge-based paid products as the Year of Kowledge Paying.After more than a year of development,the realization of knowledge gradually precipitated from the dramatic growth period.So what is the current realization of knowledge realization stage,which problems encountered,but also how to solve these problems are urgent research subject.This article is based on answering the above questions.In order to gain a better understanding of the development of knowledge realization,the author chooses the main knowledge-based paid products and platforms in current knowledge realization markets such as “Guokr”,“LuoJiSiWei” and “DeDao” as research objects.Through the observation and comparative analysis of them,the present status of knowledge realization and the deficiencies exposed are summarized.The homogenization of content and form and the way of industrial production are the most serious problems.Finally,I put forward three stategic suggestions on the knowledge-based payment products and platforms through the successful practice of integrating knowledge realization.They are that free content of paid content in cross set,develop diverse forms of payment;cultivate active community,realize the sustainable development of the platform;pay attention to the service to accumulate stable users.In general,the knowledge transformation market is gradually forming a stable pattern through the fierce reform and restructuring,and the product of knowledge conversion will eventually mature.
Keywords/Search Tags:knowledge to monetize, paid knowledge, cognitive surplus
PDF Full Text Request
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