Study On The Current Situation And Countermeasures Of Sports Tourism In Miyun District Of Beijing

With the improvement of living standard,people pay more and more attention to leisure and fitness activities,therefore,for the purpose of fitness,leisure sports tourism industry grew rapidly and become the sunrise industry.Based on the present situation of sports tourism in miyun district of Beijing,this paper makes a research and analysis by means of literature,questionnaire,field investigation,interview and mathematical statistics.Through on-the-spot investigation,to the town of miyun district gubei water sports tourists,the questionnaire survey and the miyun area LvYouWei,sports bureau,the scenic spot interview staff,to understand the current situation of sports tourism in miyun area.The following conclusions are drawn from the analysis of statistics and data of data:As a new and rising industry,sports tourism has a certain development foundation.At present,the infrastructure of sports tourism in miyun district of Beijing needs to be further improved.The miyun tourism committee adopts a variety of online and offline modes of public service system.New traffic routes are already under construction;Sports tourism natural resources are more abundant,some artificial resources are under construction.Investigation and analysis on the status quo of sports tourists in miyun district.The sports tourists in miyun district are mainly interested in natural environment and sports.Skiing,mountain family,sightseeing and sports sports are popular among sports tourists.The demand of sports tourists in miyun district is mainly recommended by scenic spot introduction and activity route.Most sports tourists are very interested and interested in sports tourism.WeChat promotion is the most acceptable way of publicity for sports tourists;Through analyzing the current situation of sports tourism in miyun district,the restrictive factors of its development are found.The first infrastructure is not perfect;The second characteristic sports tourism product development is insufficient;Thirdly,the packaging,promotion and publicity of sports tourism are not enough;The fourth professional sports tourism talents are deficient;Fifth,the subjective participation consciousness of sports tourists is not strong;Miyun area of sports tourism project Settings level 6is not obvious,project Settings is relatively single,the price level is too little can't attract more low-income people and ignore their high income people,cannot satisfy tourists higher spiritual pursuit.To solve the problems in the development of sports tourism in miyun district,this paper puts forward the countermeasures: to increase the administrative level of sports tourism projects in miyun district sports tourism project,and to pay attention to the needs of different tourists;Encourage parent-child projects in sports tourism projects to focus on the needs of family tourists;Improve the depth of sports tourism projects,pay attention to the tourists' experience,and do the connotation of sports tourism.From the foundation of promotion,the packaging of sports tourism;Increase the promotion and publicity of sports tourism,let more people know about sports tourism.The development strategy focuses on the protection of the natural environment and promotes healthy tourism.Introducing new high-end sports tourism projects;Improve the overall social environment of miyun district;Make full use of social resources to improve supporting facilities;Improve the transportation system,make public transportation more convenient,self-drive line is faster.