It has been more than thirty years since birth of the first Chinese stock.Nowadays,more and more domestic investors take stock as an important channel of their financial and investment.In this paper,we set Kingfa Science and Technology Co.,Ltd.,the largest modified plastic manufacturing base in China,as subject of study,aims to help investors to learn how to do the analysis of investment value for a listed company.First of all,conduct a SWOT analysis in accordance with Chinese&global macro economy development trend;Secondly,analyze profitability,operation ability,growth ability and debt paying ability base on latest financial reports;Then adopts prevailing value assessment methods and models to evaluate Kingfa which includes P/E,P/B,P/S,DDM and FCFE methods;Final,summarize investment risks and company's coping strategy,and gives the final investment advice. |