Internet Plus The Financial Environment Of HS Bank Credit Card Marketing Innovation Research

The financial system is an important part of the development of market economy and an essential tool to ensure the steady and healthy development of market economy.After decades of construction and development,the marketability level of Chinese financial system is getting higher and higher,and the Banks are also developing rapidly.As one of the important business of the bank,the credit card business has also experienced rapid development,providing great convenience for people's consumption and payment.However,at the present stage,with the continuous well-establishment of the financial system,the banking business faces an extremely serious competition situation.But competition not only from other banks and other financial institutions,more important is from the "Internet +" financial challenges,such as the continuous development of Ant Check Later,Microcredit,JD baitiao,etc,bank credit card business is facing serious challenges,especially some regional local small and medium-sized Banks,the situation of credit card business promotion and development is very grim.So the construction to adapt to changes in the market and market competition pattern of marketing strategy,give customers with high-quality,personalized service of credit cards,cultivate high loyalty customers for banks,to promote the enterprise's capital adequacy ratio,service brand image and reputation plays a very important role.At the same time,the innovation of the credit card marketing must keep pace with the times,follow the pulse of the times,and the biggest characteristic of the current social development is networking,in which the development of mobile terminals has become the most prominent feature.Banks need to pay attention to the continuous introduction of mobile terminal credit card marketing strategy.This paper is based on the above background,in the process of the study,through the introduction of professional marketing theory,taking HS bank as the research object,research on HS bank credit card marketing.In the first chapter,the dissertation expounds the background and significance of this study,but also related to the literature in this paper the induction and the summary.The second chapter introduces the Internet plus financial environment,the commercial bank credit card marketing innovation theory,the theoretical basis for the thesis writing.The third chapter analyzes the HS bank credit card marketing environment and the status quo,and analyze and summarize the HS bank credit card business marketing achievements With insufficient.In the fourth chapter,card marketing innovation strategy of HS bank credit Internet plus financial environment,to promote the HS bank credit card marketing model innovation.Finally,in order to better implement the credit innovation Internet plus financial environment card marketing mode,HS bank should Internet plus financial marketing team building modernization,improve the construction of information the establishment of large data platform,and to establish and improve the real-time online customer service service system supporting measures of credit card marketing innovation,in order to provide some guidance and reference for the HS bank credit card marketing innovation business.