BYD's New Energy Vehicle Internationalization Development Research

In today's society,the depletion of traditional energy sources is increasingly being questioned by humans.The green environment has also become the theme of this era.Traditional cars are irreversible in terms of energy consumption and environmental pollution.Therefore,green energy-saving and environmentally friendly renewable energy vehicles Gradually become the focus of global attention.In the increasingly mature consumer market for new energy vehicles,the competition between the manufacturers' power has also become increasingly fierce.Under such a market environment,how to coordinate global resources and understand the global demand for new energy vehicles and their laws are particularly important for a company to conduct international operations.China's new energy automobile manufacturing enterprises lack certain experience in international business strategy,international marketing,product development and design,product positioning and pricing,and there are certain gaps in all aspects with world-class companies,while China's new energy sources With the increasing concern of the green environment,new energy vehicles have become the main direction for the development of the automotive industry in China.In this article,the author introduces BYD,a representative company of China's new energy vehicles,and analyzes the international operation of new energy vehicles,and assists the successful experience of Tesla,a well-known new energy company in the United States.The proposal to promote BYD and even China's new energy automotive industry can develop more quickly and steadily.