| With the rapid growth of China's total economic output since the reform and opening up,the sustainable growth of disposable income of urban and rural residents,the increase in the coverage and quota of medical insurance,and the expected improvement of postoperative recovery in orthopedic trauma.The demand for orthopedic medical devices is in a state of rapid growth.In addition,the popularity of the Internet has brought the medical knowledge and the popularity of orthopedic products,so that the acceptance of orthopedic implants in the continuous improvement,taking into account the population base and the current population aging trend,these factors make China is expected to 10 The year to become the world's largest orthopedic medical device market.The world's major orthopedic companies such as:DePuySynthes,Medtronic,Smith&Nephew,Stryker,etc.With the deep plowing of the Chinese market for many years have occupied a considerable share of the current high-end orthopedic products market are occupied by imported brands,many local orthopedic brands can only In the low-end market sales.At the same time a lot of local enterprises trapped in their own small-scale funds,technology accumulation,and management are not standardized and other factors and I do not know how to catch up with the development tide.This paper follows the case from the case to the whole,and chooses a local orthopedic firm as the object of analyzing and developing a corporate strategy through the following tools and methods:the PEST analysis model,the Porter analysis model(also known as the Porter Competency Model)and The SWOT matrix is used to analyze the opportunities,threats,advantages and disadvantages of the enterprises,and clarify the future development direction of the enterprises will focus on Sports Medicine product.The SWOT matrix is used to analyze the opportunities,threats,advantages and disadvantages of the enterprises and provide some reference when local orthopedic enterprises develop their own business. |
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