The Impact Of Fast Fashion Product Attributes On Customer Perceived Value

First of all through the literature research,this paper summarize the characteristics of "fast fashion" and clothing product attributes,induces product attributes of the fast fashion clothing brand product,and screens out the customer perceived value dimension scale of "fast fashion" according to the previous study.By referring to other literature research results,the relationship between the product attributes of "fast fashion" and the perceived value of customers is judged,and the research model of this paper is constructed.Secondly,through in-depth interviews and questionnaire survey method,completing sample data collection,analyzing the collected data by SPSS19.0 and investigating the influences between fast fashion clothing brand product attributes and customer perceived value in a quantitative method.The main conclusions are as follows.Conclusion One: There are 21 main product attributes of fast fashion clothing brand,which divide into five dimensions,namely,“overall design”,“fashion elements and update”,“economy and measurement”,and “consumption experience”.Conclusion Two: The “consumption experience” has a significant positive effect on the quality value;“Consumption experience”,“economy and measurement”,f”ashion elements and updates” have a significant positive impact on aesthetic value;“Economy and measurement”,“fashion elements and update”,“overall design” have a significant positive impact on price value;The “quality of the materials and the process quality” are not correlated with the three customer perceived value dimensions.