Research On O2O Marketing Strategy Of Purpleletter Industry Company

O2O is Offline To Online(online to offline / online to offline).O2 O combines the offline business opportunities with the Internet,so that the Internet has become a platform of the offline transaction.The concept of O2 O is very extensive,which not only involves online,but also relates to the offline,they can be collectively called O2 O.O2O mode research has become an important symbol of the development of the market.O2 O mode is not only the inevitable outcome of the information technology and market development,but also brings new changes of modern marketing management.the market prospect of O2 O is very promising.This paper is based on customer-oriented theory.It studies the Purple letter industry company?s Marketing strategy problem in O2 O industry and analyzes the O2 O policy,legal,economic,technical,social and cultural conditions.It analyzes the causes and problems of the company?s Marketing strategy.It focuses on the application of Management statistic methods,including survey method,hierarchical method,data comparison method,etc.It presents the improvement measures on company ? s O2 O Marketing strategy.It determines the core link and method of promoting the Marketing strategy of O2 O enterprise.It creatively established the “customer experience +7Ps Marketing” model.It establishes the operational method of Marketing strategy combination.On the basis of practice for small and medium enterprises in the application of O2 O model for Marketing strategy,It provides a more systematic measures and methods.