Research On Strategic Direction Problem Of Great Wall Automobile Financial Company

With a variety of financial products related to the car quickly,auto financial risk gradually revealed,auto financial bad debts appear constantly.How to prevent and control financial risks,insurance companies,Banks,financial institutions face difficulties together,because of the lack of professional background,the car insurance companies,Banks,financial institutions provide car loan service is more and more can't meet the needs of consumers,auto financing company arises at the historic moment.Although China's automobile financial service market contain the huge profit and development space,but our country's automobile financial company in the beginning stage,to explore its development the company development strategy,choose a timely ShiLu road to development is the top priority.Foreign automobile financial service has been relatively mature,but because our country's economic base,industry conditions,the system of financial capital,credit legal system,consumption environment and abroad there is a big difference and distance,thus,China's auto financing company,the need to explore how should develop,should follow the rules of what kind of development,only through the self exploration can really promote the development of Chinese auto sales market,gradually consummates our country automobile industry chain.At China and abroad in this paper,the theory of development strategy of the company,the development of the auto financing market,and the research status,car finance and car finance company's definition,the origin of auto financing,management institutions and did briefly describe financing model,five-forc models,strategic analysis tools such as PEST analysis,SWOT analysis,to the Great Wall automobile financial company's internal and external environment analysis,finally puts forward to adapt to the Great Wall automobile financial company's development strategy.