A Study On Factors And Prevention Mechanism Of Finance-Industry Integration

China's economy after decades of rapid growth,and gradually into a slow growth,structural adjustment period.In recent years,the industrial capital as the main body of the industrial and commercial enterprises to obtain scarce financial capital,to meet their own development needs money and get the appreciation value of the funds,have joined Finance-Industry Integration to make the enterprises bigger and stronger.With the carrying out of the Finance-Industry Integration,reached the advantages complementary of the product market and financial market,optimized the allocation of resources,reduced transaction costs,broadened the profit space,created a synergy value,enhanced the competitiveness of the financial group.However,from the Deron department crisis in 2004 to America's general electric(GE group)announced to strip financial business in April 2015,the financial risk began to show into the sight of people,regulators and academia began reviewing the effect of the Finance-Industry Integration and the risk problems.This paper,based on the perspective of Industrial capital into financial capital in the domestic market,researching the risk factors of the FinanceIndustry Integration and preventive strategies,so as to provide the theory basis for the Finance-Industry Integration risk management.At first,this paper will research the unique characteristics of the Finance-Industry Integration risk and the risk elements,based this,paper will analysis the transmission pathways and the risk types.We know that,Finance-Industry Integration risk mainly through cash flow,personnel flow,reputation flow,policy and law constraints flow,four risk flows as the way of conduction,and the main risk types are the connection transaction risk,financial leverage risk,integration risk,industrial hollowing out risk,moral risk,lack of regulatory risk.Based on above,the article analyzed the FinanceIndustry Integration risk factors,and separate the 25 items into 5 parts,they are background,financial institutions management,integration,risk awareness,the external environment.Then,using the structural equation model to carry on the empirical analysis with 563 sample data,according to the empirical analysis result,according to the influence degree,25 influencing factors divided into moderate level risk and low level risk.Finally,according to the results of the empirical analysis of the division of risk rating,aiming at the influence factors of high risk factors,put forward the feasible prevention strategy,prevention strategies are divided into before FinanceIndustry Integration and after Finance-Industry Integration.Among them,including industrial and financial enterprises should carefully before carrying out the integration,and establishing reasonable integration strategy,in the Finance-Industry Integration proceeding including financial companies management reasonable,balance enterprise risk and return,effectively integrate existing resources,innovation enterprise talent management,strengthening the construction of internal control mechanism.