Analysis On The Development Of Internet Financial Base On SWOT Method

With the development of Internet technology, more and more enterprises begin to expand their range of services to the traditional financial mode through the search engine, cloud computing and Internet technology, the new movement of payment and so on。derived from the third party payment, Yu E Bao and other new Internet banking model. Nowadays with the rapid development of Internet financial, people choose to deposit, remittance is not only able to conduct business management by commercial banks, the business model and management process has a corresponding effect, in addition that with the combination of Internet and finance, and a more innovative financial services continued to be produced. Under this background, this paper further summarizes and concludes the main reasons leading to the main connotation of Internet banking, Internet banking and related characteristics, as well as the Internet financial development theory, at the same time for several third party payment, P2P as well as the balance of treasure and other Internet financial model carried out some analysis and research, and the the future development trend of Internet banking is forecasted, under these conditions, the influence to the Internet Banking for commercial banks internal business processes and internal management model caused by the deep study, for example, bank deposit, payment for the transaction activities, the bank business model and so on, then and through the SWOT analysis method to analyze the advantages and disadvantages of Internet financial development, during the process of its development opportunities and challenges, combined with the actual situation puts forward the development strategy of the financial future of the Internet, in this background, to the future development of Internet banking can provide some choice of path.This paper mainly consists of five different sections:The first chapter is introduction. The research on the background, the significance of the topic are introduced, and discussed some related literature is discussed, and the main research contents of this thesis are summarized in this paper, the research methods and the overall structure of the thesis are introduced accordingly;The second chapter is an overview of the Internet financial. One of the main characteristics of the main reasons for the emergence of Internet banking, the basic connotation and the financial development of the Internet, and many models are summarized, and the theoretical foundation of the Internet Financial accordingly, also a preliminary analysis of the actual situation of the development of the Internet and the future development trend of the main;The third chapter is the Internet Banking for the traditional commercial banks the impact and influence. Basically study the financial development of the Internet and traditional financial institutions model comparison and the traditional Internet banking financial impact;The fourth chapter, the analysis and research of the development of Internet Banking Based on SWOT model. Internet financial development to analyze the advantages and disadvantages, and to study the existence of the process of its development opportunities and challenges, and financial development for the Internet to develop a scientific and reasonable strategy, promoting the healthy development of Internet banking;The fifth chapter, the prospect of the trend of Internet financial health development...