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The Study Of Development Strategy Of Dalian Canglong Optoelectronics Technologies Co., LTD.

Posted on:2018-07-13Degree:MasterType:Thesis
Country:ChinaCandidate:X L CuiFull Text:PDF
GTID:2359330569486015Subject:(professional degree in business administration)
Abstract/Summary:PDF Full Text Request
In recent years,the application of optical fiber communication technology has been widely applied in the construction of basic communication networks throughout the entire telecommunications network.Undoubtedly,it is in a leading position and has reached the level of billions of dollars in the global year.As a new force in the optical communications industry,Dalian Canglong Company devotes itself to the research and development of optoelectronic devices to module products,and the enterprises are facing greater risks in their development.Therefore,putting forward the development strategy of enterprises in the future can better promote the stable and rapid development of Dalian Canglong Company.This article mainly carries out the enterprise’s development strategy according to the strategic analysis,strategic choice and strategic advancement,and analyzes the development strategy and the future choice of Dalian Canglong Company.In this article,we first conduct a comprehensive analysis of the internal and external environment of Dalian Canglong Company,and make use of PEST and other methods to analyze.In view of the current macroscopic environment of Dalian Canglong,such as policy environment,political environment,legal environment and social environment And so on,using Michael Porter’s five forces model and strategic graphics for an in-depth analysis of the development environment for high-tech industries proposed for Dalian Canglong company’s development strategy and the future direction of development were analyzed;the use of the CPM Compared with the main competitors;secondly,after analyzing the internal and external environment of the enterprise,we got the opportunity and challenge of the enterprise development,and found its own advantages and disadvantages,with the help of SWOT Such as matrix analysis tools,and then integrated the succession of the enterprise development strategy and other factors,through the comparison and analysis,given the choice of enterprises in the development process,the selection strategy,and adopted the corresponding background and related The analysis of the interests of the staff,the most given the overall program of enterprises and development planning.In this article,we finally put forward some feasible solutions in terms of strategic planning,organizational forms,development policies,resource allocation and working mechanism.
Keywords/Search Tags:Optical communication industry, Dalian Canglong Corporation, Development strategy, Business transformation
PDF Full Text Request
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