A Study On Transformation Strategy Of Qinhuangdao Telecommunication Corporation

Telecommunication industry is becoming fiercer, and the pressure which the Chinese telecommunication industry face is greater, Chinese telecommunication industry must survive and develop on the international market full of keen competition. The key that whether the telecommunication industry could realize managing high-efficiently lies in high-level technological ability and business innovation.According to range of the world, moving business and exceeding the firm network or the part to replace wholly, the firm network has already become the telecommunication industry and developed the irreversible trend. From the point of view of technological progress, operator's future development trend of the firm network is totalization, digitization, broad band, intelligent, individualized. Firm words, air shower and broadband are three major key products of the firm net operator.Theoretically, if firm net operator can fully combine the advantages of these three major products together, from customer's value offering difference of different angles, the synthesized competitiveness will be promoted greatly. Synthesize the situations of various fields, make the transition only to that the telecommunication industry carries on rational strategy, could play a remarkable role to the management of telecommunications, to realizing the sustainable and stable development of the telecommunication industry is significant.The purpose of this research is to implement that correct science makes the transition importance of strategy when telecommunication enterprises carry on the global competition to prove to study. Adopt comparative analytic approach, instance analysis and theory and analyse the research approach to combine together, analysing the relevant transition tactics of the different fields of suitable Qin's telecommunications.First of all, it analyses the international, domestic environment in form that the fact is stated, describes the development trend of international telecommunication industry. Then it analyses the domestic macroscopical environment including state policies, economic environment, the accession to the WTO of our country and impact on telecommunication industry of the development in science and technology, drawing it with some disparity of advanced enterprises in foreign countries. And thenit establishes the foundation for making pointed transition strategically to the domestic telecommunication industry environment.Secondly, it analyses advantage and bad to throw of telecommunication Qin from human resources, technological resource, marketing resource, institutional framework and corporate culture, etc. respecting that telecommunication for the external environment condition and inside environment.Finally, it analyzes based on the above formulates the Qin telecommunication reforming strategy, including the strategy directive, the strategic target, the strategic priority and the reforming strategic stage division, in the technical ability strategy, the human resources strategy, the market marketing strategy, the promotion enterprise culture strategy, the promotion enterprise carries out the strength strategy and strengthened telecommunication serviceability aspect and so on , which are to found strategy that suits the Qin telecommunication .This topic research will formulate the reforming strategy to the same profession other telecommunication enterprises to play the instruction role, and to telecommunication enterprise's development to positive promoter action.