The Development Of The New Optical Glass Products And The Strategy To Enter The Market

Nowadays, the competition of market is more and more ardent, it has important significance for enterprise to develop new products. According to the modern enterprise developing optical glass, the survival and development of enterprise at a great extent lies on whether the enterprise can develop the powerful new products and launch the market successfully based on the demand of the market or not. The enterprise can only understand the information of market, combine the real condition of the enterprise and the change of the market environment with the condition of the competitors, then constitute the best marketing strategy to enter the market. At this condition, the enterprise may keep hearty vitality and competitiveness in the marketing competition, provide best products for market to achieve the booming development of the enterprise. This paper emphasizes on the development of the optical glass manufacturing technique, the application of the optical components, the development of the new products and the investigation, price and marketing channels for new products etc. to achieve the marketing strategy for launching the optical glass to market successfully and occupying the market.