Study On Zhejiang-Meikailong Marketing Strategy Based On 4Cs

The China Home Furnishing industries impact some industries at home and abroad,face greater competition,but in China,there is no good economic conditions for its development,some Home Furnishing industry if they are to survive in the fierce market competition,we must break through the traditional mode of development,continuous innovation,continuous development,looking for new development model.Meikailong as a well-known high-end stores in China Home Furnishing industry,especially the need to keep pace with the times,continuous innovation,constantly exploring new ways of marketing,the marketing situation of 4Cs marketing theory to the Zhejiang Park-Meikailong based on wealth are analyzed,and the marketing strategy research.In-Meikailong wealth Park as an example of the furniture store marketing environment and the current marketing characteristics.In the study of marketing status,it analyzes the current marketing situation from the aspects of customer convenience,customer communication status,price control and demand management.In the analysis of market environment,market segmentation based on the principle of combining the actual situation of Lishui area from the market status,competitor analysis of two aspects of Meikailong advantages and disadvantages.Finally,aiming at the problems existing in the marketing strategy Meikailong from the demand,price,convenience and communication four aspects put forward the corresponding improvement measures and suggestions.First,it optimizes the brand structure and manages the subarea in demand management.And to adjust the business,establish elimination mechanism,brand structure to meet the actual needs of consumers gradually amended stores;second,for customer convenience strategy,optimize the shopping environment,improve customer satisfaction and comfort.To play their own advantages of convenient transportation to improve the delivery of goods and customer service sectors;third,to maintain the profit principle in terms of cost control,and provide a refund,so that consumers can enjoy real benefits;fourth,in the aspect of customer communication,strengthen the total station service,strengthen the service concept of the training for employees,and through feedback customer continuously improve their service and communication skills.