| At present,the world tire production already has a considerable scale,and has entered a relatively stable development period.From the perspective of the global tire market,the tire industry is highly market-oriented,the tire industry is becoming increasingly competitive,internationalized and collectivized,and there is a new wave of mergers and asset reorganizations.Scientific and technological progress is paid more attention to,the speed of product replacement is accelerating,and the technological equipment is constantly innovated.China's Tyre industry,though late in its start,is growing rapidly and has become one of the world's fastest-growing Tyre markets.At present,China is the world's largest automobile producer,the gradual increase of car penetration will drive the long-term stable development of the domestic tire market.Since the second half of 2014,the world economy has been weak,China's growth has slowed and the tire industry has been affected by the downturn.At the same time,the export costs of Chinese tire products have risen sharply as a result of trade protection policies in the United States and other Western countries,which have made it difficult for some enterprises to operate.In China,there are more than 500 tyremakers,but they are not big enough.In the 10 consecutive years since 2006,China's Tyre production exceeded that of the United States to be the first in the world.Because of the structural overcapacity caused by the rapid expansion of the industry,the Tyre industry entered the adjustment period under the influence of national supply-side reform and other policies.In order to accelerate the transformation and upgrading of China's rubber industry and achieve the goal of transforming China's rubber industry from a large to a strong one,the competent state authorities have in recent years issued guiding macroeconomic policies and mandatory regulatory regulations,such as the Environmental Protection Law,the Tire Industry Policy,the Conditions for Access to the Tire Industry,the Guidelines for the Thirteenth Five-Year Development Planning of China's Rubber Industry,the Tires Classification Standard and the Regulations for the Labelling of Tyres.Making the industry more regulated.Based on the research on the theory of capacity utilization,deproductivity and production function,the paper explores the current situation of production,export and export value of tire manufacturing enterprises,and finds that there are structural excess contradictions in the products of tire manufacturing enterprises,weak innovation capacity,lack of brand value added,low concentration of tire industry,lack of international competitiveness,high dependence on foreign trade,and the implementation of new standards of trade friction and composite rubber.Tire manufacturing enterprises decline in competitiveness and other issues.Through the investigation of the problems of tire manufacturing enterprises,it is concluded that these problems are caused by the lack of market consumption,the lack of research and development investment,the backwardness of technology level,the macroeconomic situation and policies,which are also inevitable problems in the industrial structure transition.By establishing the production function model and taking X Group Co.Ltd.as an example,the overcapacity is estimated,and the countermeasures to alleviate overcapacity of tire manufacturing enterprises are obtained.From the aspects of increasing technological innovation,developing new dynamics of enterprises,building a brand economy,enhancing the commercial value of tyres,promoting integration,eliminating backward production capacity,building an international marketing system,speeding up overseas distribution,managing and upgrading deep cultivation channels,providing more support to customers,strengthening human resources and team building,and enhancing organizational efficiency,we will alleviate the current situation of excess capacity of Tyre manufacturing enterprises and enhance their competitiveness. |
PDF Full Text Request