Research On Financial Performance Evaluation System Of Qingdao Haier Company

Today,in the 21 st century,the rapid development of the information industry has had a great and profound impact on economic and social development and has radically changed people's way of life,behavior and values,and thus changing the whole face of human society.Under the wave of information,the competition between the state and the state is not the possession of material,but depends on the degree of possession of information,who has the information,who occupies the political,economic,military and cultural high points.A Chinese-made transition to Chinese Creation is imperative.One of the biggest obstacles to innovation may be the fate of the stock market,not in laboratories or classrooms.For a long time,the home appliance products of our country occupy an important position in the global market,however,the home appliance products of our country does not form the influential own brand in the export,many of the products exported are still branded products.In addition,in the core technology of our country's home appliances products still have not made a fundamental breakthrough,still to introduce and imitate the technology production,in the bottom of the profit chain.In order to have an absolute advantage in the world,we must take the road of innovation development,in which the innovation of the way of reflecting the performance of enterprises is the most important thing to deeply dialysis enterprises and to stimulate them.EVA performance evaluation methods from the emergence to the promotion of industry has been popular.Its new management concept and method can not only reflect the management status of the enterprise dynamically,but also can provide managers with real data and formulate development strategies to understand the true value of the enterprise for investors.Based on the comparison of traditional evaluation system and EVA evaluation system,this paper takes Qingdao Haier Corporation as an example to investigate the application of EVA evaluation system,and make some suggestions.Qingdao Haier Company with its superior position in the industry,Has always been a leader in the application of different financial performance evaluation methods,Qingdao Haier Company is selected as an example,which is representative and universal.Firstly,this paper introduces the meaning of financial performance and economic added value,and emphasizes the theoretical basis,advantages and calculation methods of EVA;Secondly,the development status of domestic appliance industry and the basic situation and development of Qingdao Haier Company are introduced.Then,this paper uses EVA index to compare traditional accounting index to evaluate the company performance of Qingdao Haier Company,and compares with other home appliance companies in China,such as Geli,Haixin,Sobel,etc.Finally,this paper gives some suggestions on the evaluation system of financial performance of Qingdao Haier Company,and expatiates on the research conclusions and research shortcomings.In our research,we found that Traditional methods of performance evaluation have their defects and shortcomings,though EVA performance evaluation system has its unique advantages in evaluating enterprises,Qingdao Haier can more reflect its enterprise value by EVA evaluation.This paper combines theory and case,takes EVA theory as the starting point,takes Qingdao Haier Company as the joint point,drives the development of enterprise performance evaluation theory and method in home appliance industry.