DSIC Group Ship Project Contracting Development Strategy

Ship project contracting service plays an indispensable role in the shipbuilding industry.After the financial crisis,with the shipbuilding industry still fragile,the ship project contracting service enterprises are facing serious pressures and challenges.This paper tries to use related strategic management theories,through specific research and analysis in development environment of DSIC Group ship project service,to provide an effective strategic implementation plan.Meanwhile,it is hoped the research achievement could also be a reference for other similar enterprise setting a strategy.This paper puts forward the question at first.It indicates the research background,the importance of the research,the research method and the technical route by focusing on the strategic identifying.It also explains the related definitions,analysis methods and tools of strategic management,which provides theoretical basis for the research.Then it gives deep analysis on the external environment.It evaluates the macro-environment by taking PEST method,analyzes the industry environment by using industry life cycle theory and Michael Porter's Five Forces Model,and understands the ship project contracting service market demands from area demands and service objects.According to the reality of enterprise,it also analyzes the internal environment based on the existing resources,abilities and core values.It takes SWOT analysis to find the advantage and disadvantage for ship project contracting service development,as well as the chance and challenge,which includes the strategic state of the enterprise.After the analysis of the internal and external environment,the paper supports three strategic targets,which are to be the general contractor of the domestic ship project contracting service,to be the largest shipbuilding contractor of the domestic shipbuilding industry,and to reach one billion economies by 2025.Thus it takes overall strategies,and makes relevant business strategies and function strategies,which forms a strategic system for the enterprise.Finally,it provides corresponding measures from organizational structure,post setting,enterprise culture and supporting measures to make sure effective implementation.