A Case Study On Financial Strategy Of WZ Corporation

In the environment of the international economic situation is getting warmer,China’s economy in recent years has been achieved a major breakthrough,leading the global economy to new milestone.This is because China in the 12 th period of 5 years Government Plan supporting domestic enterprises,especially machinery manufacturing and other industrial enterprises to give a variety of policy support,which accelerated access economic development results.Under the leadership of these industry giants,the upstream and downstream industry have been got a great development,China’s economy began to show a flourishing scene of prosperity.But in this fast-growing context,Chinese companies must always be in a sense of crisis,because the industry is increasingly fierce competition will bring different degrees of risk to enterprises,and if the enterprise wants to achieve long-term and stable development,we must find ways to ensure that their own sustainable profitability,which requires enterprises in the financial management and cost control has a superior competency in order to be in the invincible position among many competitors.This thesis took the domestic bearing industry as the research background,that Dalian WZ Company actual finance development strategy,which carried on the financial strategy optimization and achieved the ultimate goal of the profit maximization.Dalian WZ Company was founded in 1938,With the continuous expansion of enterprise scale,the company’s financial management strategy is not in conformity with the situation,so the author will use a large number of financial strategic management-related theories and methods,to analysis Dalian WZ Company’s current financial strategy,Starting with three aspects of investment strategy and income distribution strategy,this paper synthetically utilizes the strategy analysis methods of pest and SWOT to find out the root cause Company’s financing,investment and income distribution.Then the author give Dalian WZ Company a set of practical and effective financial strategy suggestions and countermeasures according to the traditional scientific research model of problem-solving,which solve the financial strategy problem of Dalian WZ Company,and greatly improve the comprehensive profitability of Dalian WZ Company.Through the analysis and research of the paper,it can not only solve the current financial management crisis of Dalian WZ Company,but also provide professional guidance and reference for other companies to solve the same problem by Dalian WZ Company’s detailed financial strategy optimization plan.