Research On Marketing Strategy Of Jialixin Products

The social and economic development shows a complex feature under the new situation with fast changes of market environment.In this case,how to improve the product sales,has become an important issue that must be considered in the development of enterprise.With the development of technology,the product demand shows a personalized trend while the original standardized product is difficult to meet new requirements.In view of this situation,It is important to improve marketing and give a full play of business advantage.Along with the rising of living standard and consumption level,the government focus more on medical and health services and this will continues to increase in pharmaceutical enterprises.Improving product sales is the critical to help companies to enhance competitiveness and achieve long-term sustainable development in the market.Pharmaceutical enterprises should pay attention to the new changes in the current marketing environment,with emphasis on the market situation to change the marketing strategy,so as to better promote the economic benefits.As a special commodity that is related to life,drugs can not market like a general product.To enhance the economic and social benefits,Pharmaceutical companies need not only pay attention to the economic benefit but also the benefit of patients,particularly of customer growth,social responsibility,ecological environment problems by combining the national policies,market conditions,product development strategy.In this paper,medicine enterprise marketing problems are analyzed by combining the actual situation of Zhejiang pharmaceutical and JiaLi Xin product marketing,so as to develop an effective marketing mode and make products reasonable and sustainable development.