SHEN ZHEN SDHT COMPANY Mobile Phone Sales Channels And Marketing Strategy

Sales channels, which is one of the main parts of Mobile phone industry, has increasingly shown its importance. The aim of this article is on the current state of the domestic mobile phone market, mobile phone brand positioning, development, competition and feature, to ensure that enterprises and manufacturers, clients achieve "win-win-win."Firstly, this article analyses the domestic mobile phone market and the status of competition, introducing sales channel for the mobile phone industry has become a strategic resource. Then, through the SDHT Company's SWOT analysis, analyzing the present pattern of mobile phone channels, the advantages and disadvantages of traditional channels, the distribution channels' concept, functions and type, which concludes the necessity of using distribution channels to the SDHT Company. Then the strategy is planned on the channel stratification for SDHT Company, simultaneously discussing the SDHT next development strategy on the channel.In the conclusion, through research and analysis, the mobile phone industry is still in a period of transition; many dealers in the sales channels are focused in a second-line market. In such circumstances, increasing the attention to the network empty, maintaining the marketing channel further down, especially in the three cities covered 3 and 4, using various marketing strategy to help dealers improve 3 and 4 line markets' performance.