Strategy Research Of Chengdu CD Security Company Under The Background Of Reform

The security service industry,serving paid security services for the public,plays an important part in the construction of China's comprehensive social security system.Relevant laws and regulations have been promulgated in 2010 which stipulated that the state-owned security enterprises should implement the Decoupling Reforms to liberalize the monopoly market.As a result,this industry has undergone fundamental and structural changes.Under this circumstance,since state-owned security service enterprises undertake a triple mission including social security,enterprises reforms and market development,the survival of these enterprises will depend on how these enterprises formulate their development strategies.This thesis firstly studies Chengdu CD Security Company and forms the foundation by studying the background,significance,purpose,theoretical overview etc.Secondly,this thesis reviews the history of security services industry at home and abroad and teases out the characteristics of the industry.And it also gives a detailed analysis about the subjective and objective requirements and practical paths of the Decoupling Reforms of the state-owned security services enterprises.Thirdly,combining the changes of the macro environment,this thesis analyses the Decoupling Reforms plan for Chengdu CD Security Company using strategic research related theories.It studies and estimates the company's strategy by PEST Analysis,Boston Matrix Analysis,SWOT Analysis etc.According to the result,this thesis comes up with the strategic choices as well as plans and puts forward the innovation strategic thought of “The Diversified Business Development of The Pan-Security;Talent First Strategy;Branding Strategy;Financing Strategy ”.Finally,this thesis proposes the inevitability and regularity of the Decoupling Reforms of state-owned security enterprises and draws the conclusion that the Chengdu CD Security Company related strategic research possesses practicality and reference and raises the outlook for security companies in the future research.