Research On The Innovation Of DT Mobile Phone Business Services

DT is one of the world's leading providers of integrated communications solutions and one of the few high-tech companies in the world capable of researching,developing and manufacturing 2G,3G and 4G mobile handsets.In the current mobile phone industry,DT handsets are deeply dependent on operators due to their in-depth customization with operators in the early stage.Under the background that operators are dominant and gradually withdraw from the terminal sales market,DT handsets need to be strategically targeted at new market situations as soon as possible Adjustment.This research mainly analyzes the problem of service operation system in the field of marketing research and discusses it with the help of management-related theory.From the perspective of "service",we adhere to the concept of user-centered,from the demand analysis stage,Pre-sales service stage,the service phase of sale,post-sales phase and other aspects of DT mobile phone operation in-depth analysis of the status quo to find out the problems and further improve the direction.This research considers that DT handsets have the following problems in service operation: During the demand analysis stage,there is not enough market research in the early stage,no closed-loop management mechanism for R & D improvement and slow product update.In the Pre-sales service stage,the channel positioning lacks strategic force,The product selling packaging can not be directly reached the maximum use of users and other issues;in the The service phase of sale,online users praise the low rate of channel retail price control is poor,promoters training and management is not enough;in the after-sales phase,online service experience Poor,offline store active service awareness is poor.In view of DT mobile phone product development in the demand analysis,Pre-sales service stage,the service phase of saleand after-sales phase,the service operation model put forward some innovative suggestions: In the product design phase,the need to establish a professional consumer operations team to establish from looking for consumers,Collect the real needs of consumers,analyze the needs of the R & D product design needs,until the final demand in the product design stage of a set of business processes and systems.In the pre-sales service stage,the overall service model innovation proposal is based on three dimensions: "precise product positioning + direct sales channels to consumers and direct brand branding to users".in the sales phase of the service system of operation innovation,proposed in accordance with the "family experience + channel benefit sharing" to create two aspects.In the post-sales phase,the new consumer service needs,including speed,convenience and privacy,are achieved through full coverage of online and offline services,ultimately providing the ultimate after-sales service experience to users.Finally,using the fuzzy evaluation method to evaluate the service innovation strategy of the service,the highest risk probability is very low,which is in line with the operational needs of DT handset service.This research mainly uses literature research method,case analysis method,comparative analysis method and fuzzy comprehensive evaluation method to conduct a more in-depth research on service operation of DT mobile phone,and further enhance service operation to put forward countermeasures and suggestions for DT to better possess market share and increase Business competitiveness make a contribution.At the same time,but also for the development of other mobile phone industry provide a reference.