Evaluation Of (Culture)Tourism Resource Value Of The Mansion, Temple And Cemetery Of Confucius Based On TCM

Since the reform and opening up and the construction of the Belt and Road,tourism resources have played an important role in people's leisure and entertainment.However,reviewing the status quo of domestic research,the research direction of most scholars is centered on the allocation structure and scale distribution of tourism resources.From the micro level to analyze: If we can give the tourism resources accurate economic value,for the scenic spot management personnel,they can develop a reasonable threshold for visitors;and can establish a corresponding resource protection mechanism for the scenic spot.From the macro level to analysis: it provides a possibility for the government and scenic supervision departments to find a balance between resource development and protection,and provides a realistic basis for the government to introduce more reasonable development and protection policies.The content of this paper is based on the research of related literatures at home and abroad.It mainly reviews and summarizes the current value of tourism resources and its evaluation methods,and then completes the establishment of the value system of(culture)tourism resources in the Mansion,Temple and Cemetery of Confucius Scenic Spots.Then,this paper analyzes the data collected from the field surveys,including the tourist behavior of the scenic spots and their social characteristics.After using the Zonal Travel Cost Method(ZTCM)and the Travel Cost Interval Analysis(TCIA)in the Travel Cost Method(TCM),the estimated economic value of the Mansion,Temple and Cemetery of Confucius scenic spot tourism resources is 5.331 billion yuan and 950 million yuan respectively.There is a gap in the evaluation results because the two models have different calculation principles,different starting points,and different population bases.At the end of this article,I published my own opinions to enhance the value of the Mansion,Temple and Cemetery of Confucius,including: The consumption level of tourists' scenic spots is not high,and it is possible to add and develop diversified tourism products;The tourist area has a short stay time,the quality of the park staff should be improved and the service awareness should be tightened;The passengers in the scenic spot are not high,and the infrastructure construction should be improved to create a high standard tourism environment;Promote the local humanistic spirit and enhance the cultural literacy of the citizens to actively attract tourists.In short,the Mansion,Temple and Cemetery of Confucius is a representative tourism resource in Jining City.If the scenic spot managers,developers,builders,tourists andcitizens can fully understand the economic value of the Mansion,Temple and Cemetery of Confucius Scenic Spot itself,So it is very helpful to improve the management mechanism of the scenic spot,handle the relationship between environmental protection and tourism resources,enhance the experience of tourists.