Research On Development Strategy Of Shared Bicycle In China Based On Evolutionary Game

In recent years,the sharing economy has become China's new economic growth point.The sharing of bicycles as a representative of the emerging sharing economy has developed rapidly and has become the first choice for people to travel green and low carbon.However,the vicious competition among shared bicycle companies in China,the government's lack of regulation on corporate regulations,and the weak awareness of users' car use have hindered the healthy and sustainable development of shared bicycles.Therefore,the research on the evolutionary game behavior of the main stakeholders of shared bicycles plays a crucial role in regulating the development of the shared bicycle industry.This paper first introduces the related concepts and properties of shared bicycles,and defines the research objects of the article.Secondly,it analyzes the development status of China's shared bicycle industry,and discusses the main problems in the development of shared bicycles based on the perspective of stakeholders.Thirdly,the evolutionary game models between shared bicycle companies,between government and shared bicycle companies,and between shared bicycle companies and users are constructed for the main three problems.The behavioral evolution law of interest subjects is analyzed by solving the game model.Numerical simulations describe specific evolution paths and key influencing factors.The main results of the model show that the external strength of the shared bicycle user network and the capital financing scale are the main influencing factors for the company to choose a vicious competition strategy.The greater the government's supervision on the shared bicycle enterprise,the more favorable the enterprise is to the direction of the normative development.For the government,reducing the government's cost and reputation loss is an important factor in preventing government failure;the credit reward and punishment of enterprises is the main parameter that restricts the sharing of bicycle users to regulate the use of vehicles,and the active participation and regulation of users Vehicles can effectively reduce the cost of government and corporate governance.Finally,based on the research conclusions,the article proposes innovative industry supervision methods,strengthen government regulation,regulate capital market,improve enterprise operation technology,strengthen guidance education and management for users,strengthen credit reward and punishment mechanism and construct public opinion supervision mechanism to promote shared bicycles.Relevant policy recommendations for the development of industry norms.